Learn how to read your D2C data and take data backed decisions.
By the end, you'll know how to use data to decide your next growth move — across ads, website, and repeat customers.
3 Hands-On Data Workshops
Using D2C Meta Ads, GA4, and sales data
Meta Ads data → what to scale, pause, or test
GA4 + funnel data → where users drop and what to improve
Sales data → who to bring back and what to sell next
Manish — 13 years in growth & revenue.
₹300 Cr ad spend managed.
Junglee Games · DailyHunt · Byju's · Bounce.
Details
- Data source
- Meta Ad Data
- Learnings
- Creative hypothesis
- Creative testing
- Budget management
- Campaign structuring
- Sanity reports
- Fatigue ad alerts
- Content
- Lifetime — teaching material + all analysis in Excel (easy to implement for your brand)
- Support
- 1 month post course
Content Details
See which campaigns are driving results, spot ad fatigue early, and test a budget increase with confidence.See details
- See which ads and ad sets are driving results, and which are just spending budget.
- Spot ad fatigue before it quietly drains your budget.
- Learn how to test a budget increase properly, so you know if it worked.
Hands-on: we open a real ad-performance dataset together in class and break it down live — the same way you'd look at your own ad account.
Details
- Data source
- Website Funnel Data
- Learnings
- Funnel mapping
- Drop-off diagnosis
- Landing-to-payment analysis
- Leak prioritization
- Content
- Lifetime — teaching material + all analysis in Excel (easy to implement for your brand)
- Support
- 1 month post course
Content Details
Map your funnel from landing to payment, and find exactly where visitors leave.See details
- How many people land on your site, and how many actually reach a product page.
- Where visitors drop off between browsing and the payment screen.
- How to read your full funnel end to end, and spot the biggest leak.
Hands-on: we open a real website funnel — landing to payment — and break down every drop-off together, live.
Details
- Data source
- Order & Customer Data
- Learnings
- Repeat-rate & cohort analysis
- Second-purchase behavior
- WhatsApp win-back campaign design
- Campaign measurement
- Content
- Lifetime — teaching material + all analysis in Excel (easy to implement for your brand)
- Support
- 1 month post course
Content Details
Know your real repeat rate, and win back one-time buyers with a campaign you can measure.See details
- Your actual repeat rate, and the median time customers take to buy again.
- What repeat customers buy the second time around.
- How to define a WhatsApp win-back campaign, and measure what it does once it's live.
Hands-on: we open real sales data and work out repeat behaviour together, live — then define a campaign from it.
